AI Governance for Marketing
Helping Boards & CMOs stay accountable when agentic AI acts, and turn Marketing into a growth engine.
24 years · £100M+ revenue impact · CFCIM · 1,400+ CMO & CEO readers
Marketing doesn't underperform because of the team. It underperforms because of where it sits in the business.
Now agentic AI is making marketing decisions at machine speed. When Marketing is briefed late and measured narrowly, nobody at Board level owns those decisions, until one lands on the front page.
That's the gap I close.
See how I help ↓Three ways I work with Boards and CEOs.
AI Governance
Decide what an AI system can never own, and build the oversight that keeps a human accountable when agentic marketing acts at machine speed.
Explore AI Governance →The CMO Mandate
Diagnose the mandate you are really offering a CMO before you hire against it. Powered by Board Mandate AI™.
Explore the CMO Mandate →Growth Architecture
Connect strategy, operating model and execution so Marketing becomes the engine of the business, not the department that sends emails.
Explore Growth Architecture →Built from a blank page. Again and again.
First EMEA marketing hire. Built the European function from zero and grew UK revenue sixfold in 18 months.
Incremental profit within one year, repositioning the business from hardware to SaaS during the pandemic.
From brief to Global Affiliate Network of the Year 2024.
The Sunday CMO Briefing
Board-level Marketing leadership in five minutes. Read by 1,400+ CMOs and CEOs, in four languages.